FRESHTA
IBRAHIMI
LIVE
COURAGEOUSLY
FRESHTA
IBRAHIMI
ALPINE SUMMIT CHALLENGE
DISCOVER WHAT YOU'RE MADE OF
Freshta Ibrahimi is a mountaineer from Afghanistan.
Part of a newly emancipated generation of Afghani women who pursued their right to education despite constant derision and threats of violence, she secured a scholarship to The American University in Kabul.
In 2016 she was on campus when a truck bomb detonated, blowing open a hole in the perimeter wall through which the Taliban attacked. They besieged the campus for almost 10 hours, stalking the corridors room to room, tossing grenades into classrooms and gunning those down who ran. Freshta narrowly survived.
The Taliban had forbidden women to be outdoors unaccompanied or engage in sport, now Freshta has vowed to do both on the grandest stage possible. Freshta is planning to become the first Afghan woman to summit Mount Everest to send a message of hope and resilience to the women of Afghanistan.
WENDY SEARLE
The seventh woman in history to ski solo to the South Pole
CHRIS & JULIE RAMSEY
The pioneers of overland and endurance electric vehicle adventures
LOUIS RUDD
The polar explorer who has covered the most miles on Antarctica in history
AND DO IT ANYWAY"
In December 2024 Ananya Prasad will be embarking on an epic 3000 mile solo row across the Atlantic Ocean, as part of the World's Toughest Row. If successful, she will be the first woman of colour to ever solo row an ocean.
With zero nautical experience prior to signing up, Ananya's drive to push herself on a new challenge in the outdoors has evolved into a journey of representation. Born in India and raised in the UK, Ananya has always found there was a glaring lack of diversity in adventure sport. In undertaking this challenge she hopes to inspire more people of colour and women into adventure sport and rowing.
Ananya hopes that one day, women of colour participating in endurance events isn’t out of the ordinary, rather the norm. Watch the film to learn why representation is important to her.
TO ACCEPT IT AS AN OPTION, AND DO IT ANYWAY"
In December 2024 Ananya Prasad will be embarking on an epic 3000 mile solo row across the Atlantic Ocean, as part of the World's Toughest Row. If successful, she will be the first woman of colour to ever solo row an ocean.
With zero nautical experience prior to signing up, Ananya's drive to push herself on a new challenge in the outdoors has evolved into a journey of representation. Born in India and raised in the UK, Ananya has always found there was a glaring lack of diversity in adventure sport. In undertaking this challenge she hopes to inspire more people of colour and women into adventure sport and rowing.
Ananya hopes that through her participation, one day women and people of colour in adventure sport isn’t idiosyncratic, but the norm. Return to this page to watch the film, soon to be released.
In 2017 Hillary Allen was at the top of her game, number one in sky running, winning races around the world. Without warning, it was all torn away from her. Whilst running a Skyrace in Tromsø, Norway, she slipped and fell 150 feet from a cliff, breaking 14 bones.
Lucky to be alive, initially Hillary could barely consider whether she would ever compete in elite level running again. However, her introspective journey lead her back to the sport and through relentless self belief remarkably she made a full recovery and even returned to elite level competition.
In the film soon to be released, Hillary will share just how she managed to flip that switch to truly believe in herself.
WATCH THE INTERVIEW
Freshta is part of a newly emancipated generation of Afghani women who pursued their right to education despite constant derision and threats of violence, securing a scholorship to The American University in Kabul.
In 2016 she was on campus when a truck bomb detonated, blowing open a hole in the perimeter wall through which the Taliban attacked. They besieged the campus for almost 10 hours, stalking the corridors room to room, tossing grenades into classrooms and gunning those down who ran.
Freshta narrowly survived. The Taliban had forbidden women to be outdoors unaccompanied or engage in sport, now Freshta vowed to do both on the grandest stage possible; her and her friends would become Afghanistans first female mountaineers.
Freshta is planning to become the first Afghan woman to summit Mount Everest to send a message of home and resilience to the women of Afganistan.
You can download a series of photographic portraits of Freshta Ibrahimi HERE.
WENDY SEARLE
The seventh woman in history to ski solo to the South Pole
CHRIS & JULIE RAMSEY
The pioneers of overland and endurance electric vehicle adventures
LOUIS RUDD
The polar explorer who has covered the most miles on Antarctica in history
The inspirational individuals featured in these films are equipped in the Lister Long Sleeve T-Shirt and the Hercules Ultralight Weight Down Jacket.
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