August 30th marks the anniversary of the rescue of the crew of the Endurance without a single life lost. It is the moment in Shackleton’s life that definitively sealed his status as an enduring icon of endurance, fortitude and, above all, courage.
The millions who admire Sir Ernest and his many legendary acts have solid reasons for their devotion. Over the years, we’ve heard a lot of them.

Polar explorers wear ‘Fortitudine Vincimus’ inked onto their skin - By Endurance We Conquer. Harvard Business School focuses on his leadership in adversity. His methods from a century ago are championed by modern entrepreneurs. Warm hearts celebrate his camaraderie and deep humanity.

But when you get to the essence of the essence, it’s the sheer courage of the Boss that unites our admiration. Somehow, Shackleton’s particular brand of courage has the unique ability to inspire us to find our own.


Easy to say, not always easy to find.
They say fortune favours the brave, but courage has never been about rushing blindly into battle.
True moral courage means finding the inner strength to face down the obstacles in  front of us with an eye to the best outcome for everyone involved.
It may come down to challenging convention, making giant leaps or simply standing firm. It calls on our creativity, our generosity of spirit, our perseverance and sheer bloody-mindedness.

A century ago, Ernest Shackleton enriched a life of exploration and achievement by finding the courage to survive - and lead - through extreme adversity. His courage is matched by thousands of today’s heroes, in all walks of life. 
Their example inspires us all to push on, to reach our potential. 
To strive to the utmost, as the Boss had it, for life’s set prize. 

This season, Shackleton will share the stories of the inspirational individuals who are stepping forward to face the challenges in front of them right now. Our live event series in-store and online will play host to a range of outstanding speakers and story-tellers. 

We’ll ask how life would be different if courage arrived when called. 
What would we say? 
What could we achieve? 
What could we change?
What does it mean to Live Courageously?

Martin Brooks & Ian Holdcroft.