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BLACK FRIDAY SALE

UP TO 40% OFF SELECTED STYLES.

SALE HIGHLIGHTS

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Haakon Tactical Parka

лв131,700.00

лв164,700.00
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Docker Merino Sweater

лв18,500.00

лв23,100.00
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Ronne Down Jacket

лв43,900.00

лв54,900.00
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Nelson Merino Base Layer

лв11,900.00

лв14,800.00
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Quest Hardshell Jacket

лв37,300.00

лв46,700.00
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Ross Down Gilet

лв30,200.00

лв43,100.00
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Trinity Lambswool Sweater

лв16,200.00

лв23,100.00
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Hercules Ultralight Down Jacket Men

лв26,600.00

лв44,300.00

PERFORMANCE APPAREL

ENGINEERED FOR EXTREMES.

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TAKE ON A CHALLENGE

NOW BOOKING: NORWAY // SPRING 2026

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Inspired by the life and achievements of polar titan Sir Ernest Shackleton, we explore the polar regions, the mountains, the deserts and the oceans. We are explorers, product engineers, climate advocates and record-breakers. We’re on a mission to inspire and equip you to Live Courageously.

// live courageously

FORTUNA SKI RANGE

Born in Antarctica. For mountains everywhere.

DISCOVER THE RANGE

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HARDSHELL JACKETS

Technical jackets designed for performance.

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ACTIVE LAYERS

Lightweight layers engineered for active use.

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DOWN JACKETS & GILETS

Packable essentials for changeable conditions.

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HERITAGE SWEATERS

Made in Britain. Discover the craft and expertise that go into our best-selling knitwear by watching our latest film. SOUND ON.

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Official Expedition Apparel

SHACKLETON X DEFENDER RALLY

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WE EXPLORE THE WORLD'S EXTREMES

WE EXPLORE THE WORLD'S EXTREMES

Discover high altitude adventures.

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Explore dunes, wadis and jebels.

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Explore the polar wilderness.

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sir ernest shackleton

The Boss, Inspirer-in-chief

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THE JOURNAL: LIVING COURAGEOUSLY

FORTUNA FAVOURS THE BRAVE

FORTUNA FAVOURS THE BRAVE

Thirteen days into his South Georgia expedition, endurance athlete James Norbury has battled through some of the most unforgiving terrain on Earth - unclimbed peaks, glaciated terrain and ferocious...

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SHACKLETON MEDAL 2025: WINNER ANNOUNCEMENT - CORMAC CULLINAN

SHACKLETON MEDAL 2025: WINNER ANNOUNCEMENT - CORMAC CULLINAN

In an intensely close-fought competition, Cormac Cullinan has emerged as the winner of this year's Shackleton Medal for the Protection of the Polar Regions. Cullinan won the judges' approval for hi...

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SHACKLETON MEDAL 2025: MEET THE SHORTLIST - JEMMA WADHAM

SHACKLETON MEDAL 2025: MEET THE SHORTLIST - JEMMA WADHAM

Now leading the Centre for Ice, Cryosphere, Carbon and Climate in Tromsø, Wadham’s research is uncovering how melting glaciers may release vast stores of ancient carbon. A trailblazer in polar scie...

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214 Piccadilly, London, W1J 9HL