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Privacy


1. Introduction

Shackleton Design and Manufacturing Co. Ltd (“Shackleton”) respects your right to privacy. This Privacy Policy explains in detail the types of personal information we may collect about you when you interact with us. It also explains how we will store and handle that personal information, how we keep it safe, how you can exercise your privacy rights and how we combine data across the business which enables us to understand you better to ultimately improve your experience with Shackleton.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided in the section of this Privacy Policy headed “How to contact us” below.

2. Who is Shackleton?

Shackleton’s offering is in two parts (a) world-class high-performance and luxury apparel, and (b) unique expedition experiences to the world’s extremes, led by record-breaking explorers.


The terms "we", "us" or "our" in this Privacy Policy refer to whichever Shackleton entity you are dealing with.

3. When do we collect personal information?

We collect your personal information in a number of instances, including when you:

  • Make an online purchase and check out as a guest (in which case we collect transaction-based data);

  • Create an account with us;

  • Book any kind of appointment with us or book to attend an event;

  • Visit our Website, and use your account to buy products and services, or redeem vouchers from Shackleton on the phone, in a shop or online;

  • Purchase a product  or service in store or by phone but don’t have (or don’t use) an account;

  • Register your details to receive a Challenges call-back;

  • Sign up to our mailing list;

  • Engage with us on social media;;

  • Contact us by any means with questions about a product or to raise a complaint;

  • Ask one of our team members to email you information about a product or service;

  • Enter prize draws or competitions;

  • Comment on or review our products and services; 

  • Have given a third party permission to share the personal information they hold about you with us;

  • Phone us or we phone you, we may record phone conversations for record or training purposes; and/or;

  • Visit our stores which usually have CCTV systems operated for the security of both customers and colleagues and for the prevention of crime. These systems may record your image during your visit.


5. What personal information do we collect and why?

The personal information that we collect about you broadly falls into the following categories:

Information that you provide voluntarily

When you make a purchase in store or online, book an appointment, attend an event in store or on-line, or enter a prize draw/competition, you will be asked for some essential information including your title, first name, surname, postal address, email address, telephone, and if applicable, payment information. These are collected to help us:

  • Process your online orders including sending order confirmation and delivery information via email or process payments due to us;

  • Contact you about your order, account or credit status where required;

  • Deliver safe and secure shopping by helping to prevent and detect fraud – to do this, we may need to disclose information to assist legal or debt recovery processes;

  • Understand your needs and listen to your feedback via market research/shopping analysis, customer polls and surveys;

  • Register your details as a new Challenges client;

  • Enhance your Shackleton experience by delivering personally tailored retail offers;

  • Send you marketing and promotional offers and to manage your marketing preferences if you elect to receive marketing and promotional offers from us;

  • Speed up your form filling processes if you've registered online;

  • Respond to any issues or queries via the customer service team;

  • Conduct analytics to understand how our services are used and to improve your customer experience; and/or

  • Notify you about changes to our service.


When you use our Website as a registered or guest user, we also collect your email address and may contact you to let you know if you abandon a purchase part way through the process and have unpurchased items in your basket.

Information that we collect automatically

When you visit our Website, we may collect certain information automatically from your device. This information may be considered to be your personal information under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, operating system, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to and use our Website. We may look at where they come from, what content is of interest to them, what they have viewed or looked at and in some instances what they have purchased. We use this information for internal analytics purposes, to improve the quality and relevance of our Website to our visitors and users and to deliver personally tailored retail offers (both on the website and through triggered email (but only where you have agreed to these channels)).

Some of this information may be collected using cookies, tracking pixels and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology”.

Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

If you have any questions about the third parties we obtain personal information from, please contact us using the contact details provided under the “How to contact us” heading below.

Enhancing our data

Where we have obtained your personal information from various sources (including personal information we have lawfully obtained from third parties or from the apparel or Challenges side of our business, we may combine this information in certain circumstances in order to enhance our understanding of your requirements and preferences in relation to our products and services. This is necessary for the purposes of our legitimate interests to understand our customers better, to personalise your Shackleton experience, and where you have agreed to receive marketing to ensure that we provide you the most appropriate offers from us and about our products

Conducting analytics

We will use the personal information we hold about you (as well as pseudonymised or anonymised information generated from your personal information) to carry out analysis and research. We carry out all such analysis and research on the basis that it is necessary for the purposes of our legitimate interests in understanding our customers and ensuring that our products and services meet the needs of our customers. We undertake data analytics, whereby we combine information we hold on a large scale, in order to:

  • Learn more about our customers and their preferences;

  • To identify patterns and trends amongst our customers;

  • Enhance user experience on our Website;

  • Provide information, content and offerings tailored to our customers' needs;

  • For general research and statistical purposes;

  • For aggregated reporting purposes;

  • To help us develop new products and services;

  • To monitor performance of our products and services;

  • To be able to send you personalised marketing messages; and

  • To display online advertisements to you.

  • To measure or understand the effectiveness of our online advertising.


We will use your personal information (including by anonymising and aggregating it with other customers' personal information) for sales, supply chain and financial analysis purposes, to determine how we are performing and where improvements can be made. This is necessary for the purposes of our legitimate interests in understanding how our business is performing, and considering how to improve our performance.

Marketing

We always give you the choice of whether or not you wish to receive or continue receiving marketing communications from us. This includes marketing by phone, email, SMS and post. Your marketing preferences may be collected on an opt-in basis, which will be made clear to you at the time of collecting your contact details and marketing preferences. Shackleton will only contact you if you have opted-in to hearing from us. Please note that any important service reminders will still be sent to you regardless of your marketing preferences.

You can adjust your preferred marketing channels or opt-out at any time by contacting us at info@Shackleton.com. You can also opt-out or withdraw your consent to email marketing by clicking ‘Unsubscribe’ on a marketing email from us. Please see "Your data protection rights" for more information.

6. Who do we share your personal information with?

We may disclose your personal information to third party service providers and business partners who provide data processing services to us, or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information. Examples of the kind of third parties we work with are:

  • IT companies who support our Website and other business systems;

  • Operational companies such as delivery couriers;

  • Google, Facebook, Instagram, Twitter and similar platforms and partners to show you products and services that might interest you while you’re browsing the internet; This is based on either your marketing consent or your acceptance of cookies, tracking pixels or similar tracking technology whilst browsing online, as explained further under the heading “Cookies and similar tracking technology”

  • Data insight and data analysis companies (to provide us with tools to analyse the data which we hold);

  • Customer review companies (so you can leave feedback and we can improve our service to you); and/or

  • Competition or prize-draw partners.

  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights or apply our Terms and Conditions, or (iii) to protect your vital interests or those of any other person;

  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Policy;

  • to any other person with your consent to the disclosure.

Where we share your personal information with third party service providers and partners we apply a policy to ensure your personal information is safe and in order to protect your privacy. Our policy requires:

  • We provide only the information they need to perform their specific services.

  • They may only use your data for the purposes we specify in our contract with them.

  • We work closely with them to ensure that your privacy is respected and protected at all times.

  • If we stop using their services, any of your personal information held by them will either be deleted or rendered anonymous (subject to applicable law).


If you have any questions about the third parties we share your personal information with, please contact us using the contact details provided under the “How to contact us” heading below.

Third parties (such as Google, Bing, Yahoo Facebook, Instagram, Twitter, Pinterest, Snapchat, Tumblr) may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these (based on your marketing consent or acceptance of cookies). Please see “Cookies and similar tracking technology” below for more information.


7. Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “How to contact us” heading below.

8. Cookies and similar tracking technology

We use cookies and similar tracking technology (collectively, “Cookies”) to collect and use personal information about you including to serve interest-based advertising. 

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.


9. How do we keep your personal information secure

We use appropriate technical and organisational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Specific measures we use include:

  • Encrypting your personal information. When you place an order or access your account information, your information will be sent through to us. A secure server encrypts all of the information you input before it is sent to us. This protects your confidential data, particularly your payment card details from unauthorised use;

  • Keeping your information up-to-date and accurate. Please note that, to do this, we require you to tell us if any of your details such as your name or address change; and

  • Having in place strict security procedures for the storage and disclosure of your information to prevent unauthorised access.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to and/or through our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By accepting our Terms and Conditions you agree to these checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. All information provided by you will be treated securely and strictly in accordance with this Privacy Policy.


10. International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of the UK.

Our Website servers are located in the UK, but some of our third party service providers and partners operate outside of the UK. This means that when we collect your personal information we may process it in other countries.

If we do this, we have procedures in place to ensure your personal information receives the same protection as if it were being processed inside the UK. For example, our contracts with third parties stipulate the standards they must follow at all times. If you wish for more information about these contracts please contact us using the contact details provided under the “How to contact us” heading below.

Any transfer of your personal data will be compliant with UK data protection law and all personal data will be secure.


11. Data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. For more information about the specific periods for which we retain your data, please contact us using the contact details provided under the “How to contact us” heading below.


12. Your data protection rights

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

  • In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the “How to contact us” heading below.

  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing e-mails we send you. 

  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, see the section headed “contacting the regulator” below.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


13. Contacting the regulator

If you feel that your personal information has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal information, you have the right to raise a complaint with the Information Commissioner’s Office. You can contact them by calling 0303 123 1113 or go online to www.ico.org.uk/concerns opens in a new window; please note we cannot be responsible for the content of external websites).


14. Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.


15. How to contact us

If you have any questions or concerns about our use of your personal information, please contact the Data Protection Officer for Shackleton at the following address:

info@shackleton.com