FLAGSHIP STORE

214 PICCADILLY

FLAGSHIP STORE

214 PICCADILLY

LIVE

COURAGEOUSLY

LIVE

COURAGEOUSLY

ALPINE SUMMIT CHALLENGE

DISCOVER WHAT YOU'RE MADE OF

Welcome to our Flagship Store, the new heart of Shackleton in central London. You’ll find us just a few steps west of Piccadilly Circus and a stone’s throw south of Sir Ernest Shackleton’s original expedition HQ on Burlington Street.

As well as showcasing the full range of Shackleton expedition-grade products, we have an installation featuring the full range of our life-changing Shackleton Challenges; expedition experiences to Antarctica, Norway, the Alps and further extremes.

Discover our live events schedule below and join us to hear from pioneering individuals living and working in the world's extremes.

WENDY SEARLE

The seventh woman in history to ski solo to the South Pole

CHRIS & JULIE RAMSEY

The pioneers of overland and endurance electric vehicle adventures

LOUIS RUDD

The polar explorer who has covered the most miles on Antarctica in history

CLICK MAP FOR DIRECTIONS

OPENING HOURS

MONDAY: 10:00 - 19:00

(MONDAY MAY 27TH: 12:00 - 18:00)

TUESDAY: 10:00 - 19:00

WEDNESDAY: 10:00 - 19:00

THURSDAY: 10:00 - 19:00

FRIDAY: 10:00 - 19:00

SATURDAY: 10:00 - 19:00

SUNDAY: 12:00 - 18:00

SHACKLETON LIVE EVENTS

TBC

ANANYA PRASAD

ATLANTIC ODYSSEY

TBC

POLE TO POLE

EV EXPEDITION FROM MAGNETIC NORTH TO THE SOUTH POLE  

07.05.24

18:30

ANTARCTIC FIRE ANGELS - GEORGINA GILBERT AND REBECCA OPENSHAW-ROWE

WORLD-FIRST UNION GLACIER TO THE SOUTH POLE

29.01.24

18:30

LEVISON WOOD

WORLD-RENOWNED EXPLORER, PHOTOGRAPHER AND WRITER

30.11.23

19:00

EMILY GARTHWAITE & SANGAR KHALEEL

IRAQ FROM THE INSIDE

09.11.23

19:00

MAX THORPE

BUILDING RESILIENCE

26.10.23

19:00

TOM WILLIAMS

ALONE - WHAT DOES IT TAKE TO SURVIVE?

12.10.23

19:00

WENDY SEARLE

SHACKLETON LAUNCHES WORLD'S FIRST POLAR SKILLS &

EXPED. APPAREL FOR WOMEN

14.12.23

19:00

ANANYA PRASAD 

ATLANTIC ODESEY

23.11.23

19:00

EMILY GARTHWAITE & SANGAR KHALEEL 

LIVE COURAGEOUSLY

14.12.23

19:00

LOUIS RUDD & IAN HOLDCROFT

WHAT WILL YOU DO WITH YOUR NEXT YEAR?

14.12.23

19:00

CHRIS RAMSEY & JULIE RAMSEY

POLE TO POLE RETURN

LEVISON WOOD

WORLD-RENOWNED EXPLORER, PHOTOGRAPHER AND WRITER

29.01.24

18:30

EMILY GARTHWAITE & SANGAR KHALEEL

IRAQ FROM THE INSIDE

30.11.23

19:00

MAX THORPE

BUILDING RESILIENCE

09.11.23

19:00

TOM WILLIAMS

ALONE - WHAT DOES IT TAKE TO SURVIVE?

26.10.23

19:00

WENDY SEARLE

SHACKLETON LAUNCHES WORLD'S FIRST POLAR SKILLS & EXPED. APPAREL FOR WOMEN

26.10.23

19:00

EMILY GARTHWAITE & SANGAR KHALEEL 

LIVE COURAGEOUSLY

23.11.23

19:00

ANANYA PRASAD 

ATLANTIC ODESEY

14.12.23

19:00

LOUIS RUDD & IAN HOLDCROFT

WHAT WILL YOU DO WITH YOUR NEXT YEAR?

14.12.23

19:00

CHRIS RAMSEY & JULIE RAMSEY

POLE TO POLE RETURN

14.12.23

19:00

LEVISON WOOD

WALKING THE DESERTS OF THE WORLD

14.12.23

19:00

AUTUMN/WINTER 23 APPAREL

AUTUMN/
WINTER 23 APPAREL

AUTUMN/
WINTER 23 APPAREL

AUTUMN/WINTER 23 APPAREL

Shackleton’s new Autumn/Winter 23 collection of expedition-grade performance apparel and knitwear will be on display. You will be able to try on the latest Shackleton parkas, down jackets, knitwear and accessories, and the brand’s first women’s offering, including the world’s first Polar Expedition Pulk Suit designed specifically for and by women.

SHOP NOW ->

Performance apparel brand, Shackleton, committed to inspiring, preparing and equipping people for the challenge, has unveiled a new flagship store. Located at 214 Piccadilly, Shackleton will be the new beating heart of exploration in central London.

In December 2024 Ananya Prasad will be embarking on an epic 3000 mile solo row across the Atlantic Ocean, as part of the World's Toughest Row. If successful, she will be the first woman of colour to ever solo row an ocean.


With zero nautical experience prior to signing up, Ananya's drive to push herself on a new challenge in the outdoors has evolved into a journey of representation. Born in India and raised in the UK, Ananya has always found there was a glaring lack of diversity in adventure sport. In undertaking this challenge she hopes to inspire more people of colour and women into adventure sport and rowing.

Ananya hopes that one day, women of colour participating in endurance events isn’t out of the ordinary, rather the norm. Return to this page to watch the film, soon to be released.

In December 2024 Ananya Prasad will be embarking on an epic 3000 mile solo row across the Atlantic Ocean, as part of the World's Toughest Row. If successful, she will be the first woman of colour to ever solo row an ocean.

With zero nautical experience prior to signing up, Ananya's drive to push herself on a new challenge in the outdoors has evolved into a journey of representation. Born in India and raised in the UK, Ananya has always found there was a glaring lack of diversity in adventure sport. In undertaking this challenge she hopes to inspire more people of colour and women into adventure sport and rowing.

Ananya hopes that through her participation, one day women and people of colour in adventure sport isn’t idiosyncratic, but the norm. Return to this page to watch the film, soon to be released.

SHACKLETON CHALLENGES

In store, there is also be the opportunity to speak in-person to the record-breaking members of the Challenges expedition team about the range of Shackleton Challenges available from Polar Skills training, to Alpine summits, with plenty more in the pipeline.

READ MORE ->

Sign up here to be the first to know about in store events, product launches and more about Shackleton.

The inspirational individuals featured in these films are equipped in the Lister Long Sleeve T-Shirt and the Hercules Ultralight Weight Down Jacket.

EQUIP FOR THE CHALLENGE

RELATED PRODUCTS

KIT FOR THE CHALLENGE

WENDY SEARLE

SHACKLETON LAUNCHES WORLD'S FIRST POLAR SKILLS & EXPED. APPAREL FOR WOMEN

26.10.23

19:00