Hello.
We’re excited to offer you the opportunity to own a part of our future.
Shackleton is growing fast and we’re raising investment to seize the opportunities ahead of us. Our ambition is to become a £100m+ global adventure brand that inspires millions to Live Courageously. The opportunities in front of us are beyond exciting.
As well as launching more world-beating performance products and expedition challenges, we have signed a 3 year global relationship with JLR's DEFENDER brand to support their bid to win the Dakar rally - ‘The Everest of Motorsport.’ Meanwhile, we’re extending our relationship with the MoD to equip polar operations with expedition-grade kit and we’ve just reopened our newly refurbished expedition-themed flagship store in London’s Piccadilly.
The markets for outdoor apparel products and expedition travel are vast and fast-growing. We see enormous year-round potential for our unique brand which is why we are embarking on a crowdfunding raise via the Crowdcube platform to build our community and raise the funds to accelerate our growth.
You can pre-register your interest by clicking the link below and following the instructions. This will enable us to send you full details in the near future.
We are working super-hard with our passionate and talented team to build a truly wonderful and valuable business. We invite you to join our mission - we would love to have you on board.
Martin Brooks & Ian Holdcroft
Co-Founders
WHY INVEST IN SHACKLETON?
OUTSTANDING PRODUCTS & EXPERIENCES
Shackleton’s award-winning products are designed in London and tested in Norway and Antarctica by professional explorers. Shackleton Challenges, our expedition experiences division takes guests on life-changing adventures to Antarctica, Norway, Iceland and the Alps.
PRIZED BY OUR CUSTOMERS
We have a passionate following of engaged customers in the UK, USA and around the world who have given Shackleton an average 4.8/5 rating for customer satisfaction (independently verified).
GROWING FAST
We have already shipped over 23,500 orders to over 70 countries. April - now revenue is up 78.63% on the previous year and we are forecasting similar growth going forward to the end of the year with increased product ranges and international expansion.
FULLY SCALABLE
We’re set for international expansion with leading eCommerce technologies in place to deliver a world-class experience at scale. Our supply chain is equally robust with a proven roster of leading manufacturing partners in UK, Europe and the Far East.
HIGHLY AMBITIOUS
Our ambition is to build a £100m+ globally revered performance luxury brand offering a focused range of products and services from men's and women's apparel to luggage, eyewear, watches and other selected categories.
TAX EFFICIENT
Investment in Shackleton is EIS eligible
FAQs
Shackleton is an early-stage business that has demonstrated fast growth and huge potential. Growth costs money. Our unit economics are strong – we are able to demand premium prices for our products because of our brand name and the quality of our products. As a result, our gross margins are strong and getting stronger. In order to sell more of these products with favourable economics we need to both develop a broader range of products and market to new customers. To fund that growth, we need to raise equity capital. We love the idea of crowdfunding to help build our global community and allow our current and future customer base to own a piece of our business, to be our partners and to be the ultimate brand ambassadors.
Crowdcube is a crowdfunding platform that lets companies give out shares and raise money from both experienced and novice investors. Crowdcube manages our Shackleton crowdfund and organises the shareholding awards on your behalf.
We’re confident that we’ll be able to hit our target. However, if we don’t achieve it by the time we’ve allowed, it will then be up to Crowdcube’s discretion whether an extension is offered or if our round is cancelled. In the event of it being cancelled, we won’t take investments from investors.
When a pitch has reached 100% of its funding target the business may choose to overfund. This is where the company can choose to accept further investment in exchange for releasing more equity. Businesses are not required to accept further investment once their funding target has been reached. Anyone who invests while a business is overfunding has exactly the same rights as those who invested before overfunding.
When a business accepts additional investment through overfunding, additional equity in the business will be released. For example, a company that initially offered 10% equity in exchange for an initial funding target of £100,000 will need to release additional equity to support overfunding as follows:
Amount raised | Equity released
£100,000 (target) 10%
£150,000 (overfund) 14.29%
£200,000 (overfund) 18.18%
The Enterprise Investment Scheme (EIS)- Through the Enterprise Investment Scheme (EIS), eligible investors can claim up to 30% income tax relief on investments up to £1 million per tax year. This extends to a further £1 million for investment in knowledge-intensive companies. Learn more on Crowdcube’s website.
Our crowdfunding campaign will launch towards the end of September. Pre-registered investors will get exclusive early access for 24 hours before the opportunity goes public on the Crowdcube platform.
Shackleton is a private company. This means that your shares are only readily tradable in exceptional circumstances, such as a liquidity event*. Your shares are subject to certain conditions set out in our Articles of Association.
There’s always a degree of risk when it comes to investing. Plus, there’s also no guarantee that a liquidity event will occur, meaning that the opportunity to sell your shares may take a very long time. In fact, in the worst case scenario – you may never get a chance to sell and potentially lose your investment.
*A liquidity event is an acquisition, merger, Initial Public Offering (IPO), or other action that allows founders and early investors in a company to cash out some (or all) of their ownership shares.
You can buy just two shares, the current share price is £6.61 meaning the total minimum investment is £13.22.
As a shareholder, you own part of Shackleton. Financially, this means that you will share in the financial success of the business when there ’s an exit event, like the sale of the company or IPO, or when dividends are paid. It’s worth noting that these aren’t guaranteed outcomes. In addition, we are offering additional value to investors by way of product offers and unique experiences, according to the level of investment. See our pitch deck for details.
Equity crowdfunding is where people – the ‘crowd’ – group together to invest in – fund – a company that’s not listed on the stock market in exchange for shares.
A shareholder has partial ownership of the company and stands to profit when the company performs well and increases in value. It goes without saying that all investments have a degree of risk. With startups, there’s a higher chance of loss of your investment, or dilution.
You can read more about the risks of equity crowdfunding on the Crowdcube website. Alternatively, seek professional advice from an accountant or stock broker.
Thank you for registering. We’ll be sharing more important information over the next few weeks. Look out for details on our crowdfund raise and the go-live date.
Anyone over 18 years old, and who is legally entitled to invest. Due to local laws and regulations, retail investors located in the USA, Canada and Japan will not be able to invest in this crowdfunding. More details can be found on the Crowdcube website. All eligible Shackleton subscribers will be notified first and given early access. You will also need to be a Crowdcube member to invest. Sign up to Crowdcube here.
Some of our shareholders include the sustainability focused venture capital fund Vala Capital, Hon. Alexandra Shackleton (Sir Ernest’s Granddaughter) John Smith (former COO of Burberry and former CEO of BBC Worldwide), Liam Griffin (CEO of Addison Lee), Christopher Shaw (investor at Rothschild & Co), Nic Couchman (leading sports and entertainment lawyer) and Chris Dyer (chairman of TEDx Vancouver).
The crowdfund raise will support our business to continue its growing momentum. Main items include (1) Inventory purchase of new and existing products (2) Sales and Marketing efforts in the UK and USA.
