The Shackleton Story so far, from Shackleton Co-Founders, Ian Holdcroft and Martin Brooks. 




Ian Holdcroft and Martin Brooks launch Shackleton, backed by the Hon. Alexandra Shackleton


The first Shackleton Endurance Parka is developed, now synonymous with the brand and polar exploration

We develop the Shackleton Explorer Jacket for Aldo Kane's descent into Mount Nyiragongo volcano in the Democratic Republic of Congo

Apparel sponsor to Scott Sears’ record-breaking South Pole expedition


Expedition partner and official apparel supplier to Louis Rudd’s 56-day solo crossing of Antarctica

Sponsor to Adaptive Grand Slam’s Everest climb

Partnership with Antarctic expedition specialists Polar Latitudes to develop the Legacy Jacket


We develop the world’s first extreme-weather photographer’s jacket, the Frank Hurley, in partnership with Leica Camera AG

Ian Holdcroft, Shackleton Co-Founder, rows 2800 miles across the Atlantic Ocean with Felix Five 

We open a seasonal pop-up store in Mayfair, London


Our Endurance Parka is awarded ‘Best Winter Jacket 2020’, beating brands including Canada Goose, The North Face and Patagonia

Shackleton named 'Brand of Tomorrow' by Walpole, the British luxury brands association

We open a new store at 11 King's Road, London, featuring a perfect replica of the 23ft lifeboat J. Caird


We partner with NGO Blue Marine Foundation to launch the Antarctic Protector Parka and support the mission to see the designation of four million square kilometres of marine protected areas (MPAs) in the Antarctic

We host the inaugural Antarctica Now, a seven-day online festival featuring leading experts on all things Antarctica

Our Antarctic Protector Parka wins ‘Best Winter Jacket 2021’ in the T3 Awards