Hello.
We’re excited to offer you the opportunity to own a part of our future.
Shackleton is growing fast and we’re raising investment to seize the opportunities ahead of us. Our ambition is to become a £100m+ global adventure brand that inspires millions to Live Courageously.
Over the last year, we’ve launched more high performance products, a women’s capsule, more epic expedition experiences, a flagship store and some really exciting partnerships with global brands. The markets for outdoor apparel products and expedition travel are vast and fast-growing - we see enormous potential for our unique brand.
We are embarking on a crowdfunding raise via the Crowdcube platform to build our community and raise the funds to continue our growth.
You can pre-register your interest by clicking the link below and following the instructions.
This will enable us to send you full details in the coming weeks.
We are working super-hard with our passionate and talented team to build a truly wonderful and valuable business. We invite you to join our mission - we would love to have you on board.
Martin Brooks & Ian Holdcroft
Co-Founders
WHY INVEST IN SHACKLETON?
OUTSTANDING PRODUCTS & EXPERIENCES
Shackleton’s award-winning products are designed in London and tested in Norway and Antarctica by professional explorers. Shackleton Challenges, our expedition experiences division takes guests on life-changing adventures to Antarctica, Norway, Iceland and the Alps.
PRIZED BY OUR CUSTOMERS
We have a passionate following of engaged customers in the UK, USA and around the world who have given Shackleton an average 4.8/5 rating for customer satisfaction (independently verified).
GROWING FAST
We have already shipped over 16,000 orders to over 70 countries. Jan-Dec 2022 revenue was up 111% on the previous year and we are forecasting similar growth going forward with increased product ranges and international expansion.
FULLY SCALABLE
We’re set for international expansion with leading eCommerce technologies in place to deliver a world-class experience at scale. Our supply chain is equally robust with a proven roster of leading manufacturing partners in UK, Europe and the Far East.
HIGHLY AMBITIOUS
Our ambition is to build a £100m+ globally revered performance luxury brand offering a focused range of products and services from men's and women's apparel to luggage, eyewear, watches and other selected categories.
TAX EFFICIENT
Investment in Shackleton is EIS eligible
FAQs
Shackleton is an early-stage business that has demonstrated fast growth and huge potential. Growth costs money. Our unit economics are strong – we are able to demand premium prices for our products because of our brand name and the quality of our products. As a result, our gross margins are strong and getting stronger. In order to sell more of these products with favourable economics we need to both develop a broader range of products and market to new customers. To fund that growth, we need to raise equity capital. We love the idea of crowdfunding to help build our global community and allow our current and future customer base to own a piece of our business, to be our partners and to be the ultimate brand ambassadors.
Crowdcube is a crowdfunding platform that lets companies give out shares and raise money from both experienced and novice investors. Crowdcube manages our Shackleton crowdfund and organises the shareholding awards on your behalf.
We’re confident that we’ll be able to hit our target. However, if we don’t achieve it by the time we’ve allowed, it will then be up to Crowdcube’s discretion whether an extension is offered or if our round is cancelled. In the event of it being cancelled, we won’t take investments from investors.
When a pitch has reached 100% of its funding target the business may choose to overfund. This is where the company can choose to accept further investment in exchange for releasing more equity. Businesses are not required to accept further investment once their funding target has been reached. Anyone who invests while a business is overfunding has exactly the same rights as those who invested before overfunding.
When a business accepts additional investment through overfunding, additional equity in the business will be released. For example, a company that initially offered 10% equity in exchange for an initial funding target of £100,000 will need to release additional equity to support overfunding as follows:
Amount raised | Equity released
£100,000 (target) 10%
£150,000 (overfund) 14.29%
£200,000 (overfund) 18.18%
The Enterprise Investment Scheme (EIS)- Through the Enterprise Investment Scheme (EIS), eligible investors can claim up to 30% income tax relief on investments up to £1 million per tax year. This extends to a further £1 million for investment in knowledge-intensive companies. Learn more on Crowdcube’s website.