The Shackleton Story so far, from Shackleton Co-Founders, Ian Holdcroft and Martin Brooks. 




Ian Holdcroft and Martin Brooks launch Shackleton, backed by the Hon. Alexandra Shackleton


The first Shackleton Endurance Parka is developed, now synonymous with the brand and polar exploration

We develop the Shackleton Explorer Jacket for Aldo Kane's descent into Mount Nyiragongo volcano in the Democratic Republic of Congo

Apparel sponsor to Scott Sears’ record-breaking South Pole expedition


Expedition partner and official apparel supplier to Louis Rudd’s 56-day solo crossing of Antarctica

Sponsor to Adaptive Grand Slam’s Everest climb

Partnership with Antarctic expedition specialists Polar Latitudes to develop the Legacy Jacket


We develop the world’s first extreme-weather photographer’s jacket, the Frank Hurley, in partnership with Leica Camera AG

Ian Holdcroft, Shackleton Co-Founder, rows 2800 miles across the Atlantic Ocean with Felix Five 

We open a seasonal pop-up store in Mayfair, London


Our Endurance Parka is awarded ‘Best Winter Jacket 2020’, beating brands including Canada Goose, The North Face and Patagonia

Shackleton named 'Brand of Tomorrow' by Walpole, the British luxury brands association

We open a seasonal pop-up store at 11 King's Road, London, featuring a perfect replica of the 23ft lifeboat J. Caird


We partner with NGO Blue Marine Foundation to launch the Antarctic Protector Parka and support the mission to see the designation of four million square kilometres of marine protected areas (MPAs) in the Antarctic

We host the inaugural Antarctica Now, a seven-day online festival featuring leading experts on all things Antarctica

Our Antarctic Protector Parka wins ‘Best Winter Jacket 2021’ in the T3 Awards

We launch the Centenary Collection in celebration of the 100 year anniversary of Ernest Shackleton's death in 1922 and inspired by the iconic pieces worn by Shackleton and his men throughout the ‘Endurance’ expedition

We open a seasonal pop-up store on Regent Street, London 

Christopher Shaw joins Shackleton as Chairman

We establish our nine foundational commitments 


On the 5th of January Ian Holdcroft and Martin Brooks launch the inaugural Shackleton Medal at the Royal Geographical Society 

At the same moment, Louis Rudd and Martin Hewitt make a live phone call from the South Pole to assembled guests at the RGS, having just arrived at 90°s, completing the first phase of the Adaptive Antarctica challenge, fully equipped in Shackleton apparel

On the 15th of January Louis Rudd and Martin Hewitt summit Mount Vinson, completing the second phase of the Adaptive Antarctica challenge

We launch our partnership with the Royal Geographical Society exhibition, Shackleton’s legacy and the power of early Antarctic photography

On the 5th of April Dr. Heïdi Sevestre is named winner of the inaugural Shackleton Medal

Louis Rudd and Wendy Searle run 6 weeks of Shackleton Challenges in Finse Norway

Our Lockroy All-Conditions Parka wins ‘Best Winter Jacket 2022’ in the T3 Awards

We launch the Shackleton South Pole Last Degree Challenge

In September the Shackleton Store opens at 18 Russell St, Covent Garden, WC2