FLAGSHIP STORE
NOW OPEN
FLAGSHIP STORE
NOW OPEN
LIVE
COURAGEOUSLY
LIVE
COURAGEOUSLY
ALPINE SUMMIT CHALLENGE
DISCOVER WHAT YOU'RE MADE OF
Welcome to our Flagship Store, the new heart of Shackleton in central London. You’ll find us just a few steps west of Piccadilly Circus and a stone’s throw south of Sir Ernest Shackleton’s original expedition HQ on Burlington Street.
As well as showcasing the full range of Shackleton expedition-grade products, we have an installation featuring the full range of our life-changing Shackleton Challenges; expedition experiences to Antarctica, Norway, the Alps and further extremes.
Discover our live events schedule below and join us to hear from pioneering individuals living and working in the world's extremes.
WENDY SEARLE
The seventh woman in history to ski solo to the South Pole
CHRIS & JULIE RAMSEY
The pioneers of overland and endurance electric vehicle adventures
LOUIS RUDD
The polar explorer who has covered the most miles on Antarctica in history
OPENING HOURS
MONDAY: 10:00 - 19:00
TUESDAY: 10:00 - 19:00
WEDNESDAY: 10:00 - 19:00
THURSDAY: 10:00 - 19:00
FRIDAY: 10:00 - 19:00
SATURDAY: 10:00 - 19:00
SUNDAY: 11:30 - 17:30
SHACKLETON LIVE EVENTS
12.10.23
19:00
WENDY SEARLE
SHACKLETON LAUNCHES WORLD'S FIRST POLAR SKILLS &
EXPED. APPAREL FOR WOMEN
26.10.23
19:00
TOM WILLIAMS
ALONE - WHAT DOES IT TAKE TO SURVIVE?
14.12.23
19:00
ANANYA PRASAD
ATLANTIC ODESEY
09.11.23
19:00
MAX THORPE
BUILDING RESILIENCE
30.11.23
19:00
EMILY GARTHWAITE & SANGAR KHALEEL
IRAQ FROM THE INSIDE
23.11.23
19:00
EMILY GARTHWAITE & SANGAR KHALEEL
LIVE COURAGEOUSLY
14.12.23
19:00
LOUIS RUDD & IAN HOLDCROFT
WHAT WILL YOU DO WITH YOUR NEXT YEAR?
14.12.23
19:00
CHRIS RAMSEY & JULIE RAMSEY
POLE TO POLE RETURN
WENDY SEARLE
SHACKLETON LAUNCHES WORLD'S FIRST POLAR SKILLS & EXPED. APPAREL FOR WOMEN
26.10.23
19:00
TOM WILLIAMS
ALONE - WHAT DOES IT TAKE TO SURVIVE?
26.10.23
19:00
MAX THORPE
BUILDING RESILIENCE
09.11.23
19:00
EMILY GARTHWAITE & SANGAR KHALEEL
IRAQ FROM THE INSIDE
30.11.23
19:00
EMILY GARTHWAITE & SANGAR KHALEEL
LIVE COURAGEOUSLY
23.11.23
19:00
ANANYA PRASAD
ATLANTIC ODESEY
14.12.23
19:00
LOUIS RUDD & IAN HOLDCROFT
WHAT WILL YOU DO WITH YOUR NEXT YEAR?
14.12.23
19:00
CHRIS RAMSEY & JULIE RAMSEY
POLE TO POLE RETURN
14.12.23
19:00
LEVISON WOOD
WALKING THE DESERTS OF THE WORLD
14.12.23
19:00
AUTUMN/WINTER 23 APPAREL
AUTUMN/
WINTER 23 APPAREL
AUTUMN/
WINTER 23 APPAREL
AUTUMN/WINTER 23 APPAREL
Shackleton’s new Autumn/Winter 23 collection of expedition-grade performance apparel and knitwear will be on display. You will be able to try on the latest Shackleton parkas, down jackets, knitwear and accessories, and the brand’s first women’s offering, including the world’s first Polar Expedition Pulk Suit designed specifically for and by women.
Performance apparel brand, Shackleton, committed to inspiring, preparing and equipping people for the challenge, has unveiled a new flagship store. Located at 214 Piccadilly, Shackleton will be the new beating heart of exploration in central London.
In December 2024 Ananya Prasad will be embarking on an epic 3000 mile solo row across the Atlantic Ocean, as part of the World's Toughest Row. If successful, she will be the first woman of colour to ever solo row an ocean.
With zero nautical experience prior to signing up, Ananya's drive to push herself on a new challenge in the outdoors has evolved into a journey of representation. Born in India and raised in the UK, Ananya has always found there was a glaring lack of diversity in adventure sport. In undertaking this challenge she hopes to inspire more people of colour and women into adventure sport and rowing.
Ananya hopes that one day, women of colour participating in endurance events isn’t out of the ordinary, rather the norm. Return to this page to watch the film, soon to be released.
In December 2024 Ananya Prasad will be embarking on an epic 3000 mile solo row across the Atlantic Ocean, as part of the World's Toughest Row. If successful, she will be the first woman of colour to ever solo row an ocean.
With zero nautical experience prior to signing up, Ananya's drive to push herself on a new challenge in the outdoors has evolved into a journey of representation. Born in India and raised in the UK, Ananya has always found there was a glaring lack of diversity in adventure sport. In undertaking this challenge she hopes to inspire more people of colour and women into adventure sport and rowing.
Ananya hopes that through her participation, one day women and people of colour in adventure sport isn’t idiosyncratic, but the norm. Return to this page to watch the film, soon to be released.
SHACKLETON CHALLENGES
In store, there is also be the opportunity to speak in-person to the record-breaking members of the Challenges expedition team about the range of Shackleton Challenges available from Polar Skills training, to Alpine summits, with plenty more in the pipeline.
Sign up here to be the first to know about in store events, product launches and more about Shackleton.
The inspirational individuals featured in these films are equipped in the Lister Long Sleeve T-Shirt and the Hercules Ultralight Weight Down Jacket.
EQUIP FOR THE CHALLENGE
RELATED PRODUCTS
KIT FOR THE CHALLENGE
WENDY SEARLE
SHACKLETON LAUNCHES WORLD'S FIRST POLAR SKILLS & EXPED. APPAREL FOR WOMEN
26.10.23
19:00